Walnut Studios In Collaboration With Levi’s Bring You Music Latte! (Watch Live Stream)

February 16, 2013

Corporate brands involvement in the music has got a long history and it is always seen as a huge support to the artists all over the world specially in upbringing and promotion of the younger talent. Even in Pakistan, the association of leading brands with music stars is nothing new and still is quite a popular phenomenon. And the recent addition to the list comes in the form of Levi’s, regarded as one of the iconic youth brands, who have collaborated with Walnut Studio to present a ‘Music latte’, which will be a novel idea and also one of its very own kind of a show in Pakistan’s history.

This is basically going to be a virtual gig showcasing the newer generation of musicians and singers who are the future of Pakistani music scene and it just not ends up here, this virtual gig will all be streamed live on facebook just as it happens. The gig is going to take place at the Levi’s flagship store in Lahore on this Sunday, 17th of February in front of a selected audience.

According to the event press release, the event will be opened by Abdullah Qureshi, a talented vocalist, who will be jamming live with various musicians, later to be joined by the popular band SYMT. Some of the leading names in upcoming talent, such as Taha and Rohan, Zahid Ummar, Gibran Saeed, Kanza and College Road will also be playing at the gig. The whole of the event will be recorded live, using high definition audio capturing tools with music by the maestro, Mekaal Hassan making it one of the most unique Pakistan based happenings on social media. Thousands of music lovers from Pakistan and around the world will be able to attend this gig as it happens, with just a few clicks of their mouse, by logging onto Stagemonks Facebook Page.

The musical architect of this show, Walnut Studios will also be releasing online music videos of the artists after this performance ends up. Earlier they have already released 32 tracks & videos, which led to over 1 million local and global views.

As the press release of Music Latte states,

“its basic challenge is to set up a platform for the under appreciated musical talent in Pakistan, and provide them with a chance to prove them on a global scale and gain international recognition in a way that has never been done in Pakistan before.”

The most exciting thing about this show will be the live audio and video production of the tracks with some state of the art and hi-tech equipment. All this recorded music will be streamed live to millions of facebook users live, leaving behind no room for error.

The recent law and order situation in Pakistan has led to the opening of various new avenues mostly indoor musical platforms enabling the artist to present their art and also the viewers to enjoy it by sitting in front of their monitor screens. And this Music Latte by Levi’s, one of the world’s largest brand-name apparel companies and a global leader in jeans wear, is another heavyweight entry in this recent trend, who are really going an extra step forward by streaming it all online and that too live just as it happens. So guys stay tuned for this live entertainment coming your way and to witness the future of Pakistan. Do let us know what you think of this upcoming project.