Emu Launches “Emix Records”

October 22, 2011

Imran Momina, commonly known as Emu, is a pianist and composer who has been playing for Fuzon since the band emerged. Emu also owns a recording studio where the most part of the recording for Fuzon is done. Emu has also produced for artists like Ali Haider and Najam Sheraz. On 21st of October, Emu held a launching ceremony for his record label “Emix Records” which will be distributing the musical content through Royal Records.

Because of the commercial state of music in Pakistan, musicians have been either coming up with their own record labels or going ahead with Indie releases.  We have previously highlighted how Pakistanis have been relying on the indie route when it comes to selling or distributing music.

We have previously seen Annie Khalid releasing through her own AK Records, Hadiqa Kiani through her own HK Records and Ali Zafar came up with Alif records for his own releases. The problem with these labels, at least for now, is that they aren’t signing up other artists. Noori did release Qayaas through their BIY but that didn’t go too well either. There’s also another record label by Jamal Rahman which goes by the name “True Brew Records” which will be brewing Zeb & Haniya‘s EP. Unfortunately, with all these labels, music still isn’t being distributed the way it should be.

Emix Records will be most likely yet another effort by a mainstream musician to make music distribution better in Pakistan. Emix Records launched their first artist “Ammar Ali Khan” on the same day as label came to being.

You can see the photographs from the launch show below