Uth Records to Air their Fourth Episode with Natasha Ejaz!
Uth Records to Air their Fourth Episode with Natasha Ejaz!
[Pakistan 09 March 2011] Ufone’s acclaimed youth music initiative Uth Records proudly announces its fourth featuring artist to debut on 11th March 2011, Islamabad based singer Natasha Ejaz.
Following the excitement brought to Uth Records by young rock band Jumbo Jutt, contemporary Pashto folk artists Yasir & Jawad and the classically inspired musician Usman Riaz, Uth Records introduces singer/songwriter Natasha Ejaz.
Influenced and inspired by genres such as Acoustic/Jazz, Indie, Folk, Dream-Pop, and Alternative Music, Natasha is currently pursuing a certificate in Audio Engineering in Malaysia. At Uth Records, she will be performing her second single, ‘Right Way To Fall’. In addition to resident producers Gumby and Omran Shafique, this session will also include the dynamic producer, songwriter and musician Taha Malik, better known for his experimental approach to dance and hip hop styles of music, with his band Kostal and his work with artists such as Stereo Nation, RDB, Mauj, Sukhbir, Kaysha, Najam Sheraz, Bohemia and Haroon, amongst others.
“When I sent in my demo it was of ‘Today is a place’. Gumby said that he wants to work on something that isn’t already out there and present with a different flavor, just so I keep surprising the listeners. We finally hit the mark with right way to fall… It’s a song I wrote when I was in a very pensive mood and was almost floating between reality and this other place. It’s very descriptive; I hope it appeals to people’s sense of loneliness in a crowded room.” said Natasha on her song selection process and recording.
Speaking about their work with Natasha, producers of the project, Gumby and Omran Shafique of LJP Studios have said
“Natasha is one of the very few singers in Pakistan whose unique voice defines the new age of female musicians in Pakistan. When she came in with her choice of songs and her signature style, we thought we’d give her a new feel and sound, and as producers it’s always good to be working with someone who has an open mind to experiment with new ideas and soundscapes. With Taha in the picture, we were very confident that we’d come out with something Pakistan has yet to witness. So here’s introducing Natasha!”
Syed Babar Wasi Senior Executive Brand Activation & Operations at Ufone has said
“Natasha Ejaz is a wonderful young talent from Islamabad who brings a fresh sound to Pakistan’s Uth music scene. We are delighted to bring her distinct talent to this platform.”
About Natasha Ejaz:
Singing since the age of 3, Natasha Ejaz is one of Pakistan’s exciting Uth musicians. Having studied Eastern Classical singing, Natasha is currently pursuing a Certificate in Audio Production in Malaysia. Influenced and inspired by genres such as Acoustic/Jazz, Indie, Folk, dream-pop, and alternative music, in 2010, Natasha worked with musician Sarmad Ghafoor to release the single titled ‘Today is a Place’. This talented young singer, guitar player and songwriter is also currently working with fellow students in Malaysia getting together some twelve minutes of her music and also working on a concept album, along the lines of storytelling. She is also working on recording another single to release soon in Pakistan. Natasha hopes that Uth Records puts her in the spot for the right people to listen to her to want to work with her.
On Uth Records and her experience, Natasha has shared,
“As far as the production of the song is concerned, I think I am going to get very spoilt very fast. Gumby and Omran are so hands on with the song. They have taken it personally; I see them humming the song while stirring their tea, always keeping an ear open for a new idea, a new direction, something to enhance it. We recorded a couple of takes, Omran worked with me on some melody lines, helped me find the right harmony to back it up and we laid down a basic track with rough vocals and guitars. This was then sent to Taha, who was asked to then take over the production and overall feel of the end product.”
Natasha will be seen and heard on the Uth Records platform with ‘Right Way to Fall’.
Directed by Zeeshan Parwez, Uth Records episode four will be airing on ARY Digital, HUM TV, Oxygene, TV One, PTV, Dawn, ATV and G Kaboom starting 11th March.
Look forward to a new artist and a new brand new episode next week!
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