Pakistan’s Biggest Social Media Musical Event

February 18, 2013

Pakistan is home to some very real but unexplored talent, when it comes to music. In order to celebrate and support this very talent, this Sunday 17th Feb 2013, Walnut Studios, in collaboration with Levi’s® hosted a musical event which was webcast LIVE to thousands on facebook, via Ustream’s dedicated media servers. An exclusive crowd of 30 were also invited to the gig’s venue itself – the Levi’s® flagship store in Lahore – which filled up the cozy space well.

Levi’s Presents Pakistan’s Go Forth Generation (Pictures)

Levi’s Presents Pakistan’s Go Forth Generation. This Spring/Summer 2012 campaign features Adnan Malik (Director/Model), Aisha Linnea Akhtar (Filmmaker/Model), Asmaa Mumtaz (Make Up Artist/Stylist), Bilal Khan (Singer/Songwriter), Khalid Malik (RJ/Actor), Usman Riaz (Artist/Musician) and Zoe Viccaji (Singer/Stage Performer). Check out the gallery below for the individual photos.

Credits:

Creative Director: Adnan Malik
Photography: Tapu Javeri
Make-up & Styling: Asmaa Mumtaz
Production Coordinator: Ali Raza
Design: Alia Chughtai for AMP
Art & Props: Muhammad Murtaza
Asst Production Coordinator: Mohammad Asim
Produced by Adnan Malik Productions (AMP) for Levi’s®

Strings & Zoe Viccaji Perform at Levi’s Global Store Launch (Pictures)

On Tuesday the 28th of February 2012, Levi’s® officially launched its new Global store at Dolman City Mall, Karachi. The inauguration was organized by Adnan Malik Productions (AMP) and CityFM89.

The store opening started off with much fanfare and excitement, brand ambassadors, Strings and Zoe Viccaji were present at the outlet for a public shirt signing between 6:30 pm and 8:00 pm. This was attended by the general public and there was a deluge of fans as they crowded into the store to take pictures and get autographs from their favorite stars.

The launch continued with an exclusive invite only performance by Zoe Viccaji and Strings. Celebrities and members of Karachi society were out in full force on the red carpet. Attendees included Rohail Hyatt, Saqib Malik, Q from the band JoSH, Anoushey Ashraf, Ainy Jaffri, Saima Mohsin, Shehroz Sabzwari, Alishba Yousuf and Hira Tareen.