Despite with no major live concerts happening, local music is making a comeback, with lot of new creative ideas being introduced in the industry. With projects like Coke Studio, Guitar School in Lahore, Uth Records and LUMS Music Festival the music scene is gradually picking up momentum — many musicians are getting international offers to showcase their talent in the absence of major international concerts in Pakistan.
Zebunnisa Bangash (Zeb and Haniya), who studied Economics and History of Art and has been singing since age eight feels that investing in music is about how the music business works, and the industry is growing because now the corporations are supporting it. It explains the value that companies add, helping artists to realise a talent that would typically go unrecognised and get to an audience they would otherwise not reach. She said,