Next Time You Sing a Song Publically, Make Sure You Don’t Get Sued by Fire Records

April 6, 2011

There’s something about COO of Fire Records, having to discuss something with him has always been a pleasure. As soon as the discussion ends, we always have a thing or two to write about. Unfortunately, we haven’t talked in a while which is why you probably didn’t see a Fire Records post in so long.

Last Sunday, we sat down with one of the Fire Records insider who disclosed shocking stuff about their policies. These policies are probably around for a while but we have only learnt about them now.

Before I write about the real issue, I need you to have some background knowledge about the Fire Records policies we have already talked about. We have whined so much about this that you probably already know that Fire records work on the lump-sum model.

Indian Performing Arts Company Planning Dance Visualisation of Coke Studio

March 31, 2011

Coke StudioWhen the music industry of Pakistan was drying up with almost no album releases, Coke Studio turned out to be the helping hand. Fire Records, leading record company of Pakistan, only managed to release less than 10 albums in 2010 while the promised number was sixty. I wouldn’t blame them as much because if they released ten, others didn’t do even as much.

Coke Studio has been the best thing that has happened to Pakistani music industry in past few years. Not only that, it has catered music to fans all around the world and has scored huge amount of fans in India.

Pakistani Musicians Taking the Indie Route

October 16, 2010

A lot of artists this year chose to release their music independently. While this could be an option for the lot which can pay for the production, distribution, marketing and lawyers, this can’t even be a consideration for most other musicians.

Earlier this year, we highlighted some interesting facts about how digital music has been the cause of no physical sales in Pakistan. Bottomline: like CDs killed cassettes, MP3s put an end to era of CDs. That said, American market could still sustain itself with launch of iTunes in 2003 which could let people buy less-tangible-mp3s too. With no model of online sales in Pakistan, the indie releases have to be carried out the traditional way with physical distribution of CDs. This ultimately results costing a lot more money than most indie artists in Pakistan can afford.

Annie’s New Album, the Controversy and the Reality


Hazik Asif

After reading some controversial comments by Annie on certain blogs, out of sheer curiosity, I called up some of my journalist friends and people from the music industry to find out the facts behind the matter and here is the truth.

It is said that some two years ago Annie tried to release her new album with The Musik Records, the head of which is Mr. Danish Khawaja, the brother in law of Annie. After listening to the initial album, The Musik rejected the album refusing to release it, let alone invest in it. Once rejected Annie turned to the largest record label of Pakistan, Fire Records. After listening to the album, it is said that Fire also rejected the album.

After turning her down, many established people from the music industry started to call Fire to request them to release the album. After constant chase, Fire agreed to the project but on one condition that the songs that were part of the initial album were so poor that they were not worth releasing thus Fire would produce a fresh new album at its own cost.

Why People Don’t Buy CDs in Pakistan – Part II

April 22, 2010

Earlier we had written a post on why people don’t buy CDs in Pakistan which in my opinion was a limited analysis since it was mostly based on a user driven poll which had limited answers.

Recently there was an interesting read by TorrentFreak shedding some light on the fact that piracy isn’t actually killing the industry. It was a very interesting report filled with facts and stats analyzing how piracy isn’t killing the physical sales but its the digital revolution.

Ernesto an author on TorrentFreak wrote

With the growing popularity of the Internet, computers and most importantly MP3-players, music fans have started to trade in their CDs for MP3s and other digital files. Initially, the public had to convert CDs themselves, but in 2003 the iTunes store opened, selling over a million tracks in the first week.

After cassettes ruled the market for 3 decades, CDs killed Cassettes and likewise now Mp3s have killed CDs.

Fire Accomplishes Only 25 Percent of Their Planned Releases For Early 2010

March 25, 2010

By end of December 2009, COO Fire Records shared the planned releases of the label for early 2010 which in total were sixty, nineteen of which were scheduled for the the first four months, details of which were published earlier.

While Fire Records continued releasing the albums weekly in January as planned, they couldn’t keep up the pace for February and March. Therefore, the total albums released were only four. Label did release few other albums including Kazak and Mushk which weren’t listed in shared plans. The label still has a month to cover up the plans to some extent, however if they continue with the weekly releases, even then the total number of releases will only be 50 percent of the total planned releases.

If Fire intends to release 60 albums this year I guess it’s time they realize they are lagging far behind their plans. read more

Dr. Yezdani Explains Why Fire Records Follows The Lump sum Model

January 29, 2010

There has been a lot of discussion for the past year on the business models on which record labels of Pakistan operate. The industry somewhat hasn’t been intact and everyone has different beliefs.

Our recent post about why people don’t buy CDs ignited a whole new discussion. Dr. Akbar Yezdani, COO Fire Records made some points to explain why they can’t afford to have royalty-based business model.

Talking about the lump sum model that Fire Records operate on, he said

Why People Don’t Buy CDs?

January 29, 2010

We ran a little poll for few days and thought to ponder upon the results to realize why CDs aren’t being bought and why we rely on downloading music for free.

Well even without the poll, we all do know how free is better than paid. That’s one of the reasons why people don’t buy music. Since the day they started listening to music, it was available to them for free and so they thought that it is free. Now, when they realize that it’s not free and you have to pay for it, it’s kind of too late to get your conscience right and force yourself to pay for something which you have always thought to get for free.