[ Download Audio ]

Artist: Strings

Song: Jeevan

Music Produced by Sheraz Siddiq and Faisal Baig

Directed & Produced by Farhad Humayun!

Time to start SMASHING with Pepsi Smash Session 2. THIS is what your playlist needs abhi!

To download the song {Read More…}

Let the curtains rise for the music royalty. This session is going to be legendary. Time NOW for STRINGS. Dig in for a sneak preview now! {Read More…}

An exciting new music based initiative, Pepsi SMASH, went viral yesterday in Pakistan, and Overload’s very own Farhad Humayun has a big hand to play in the realization of this mega project. Via the platform of his production company Riot Productions, Farhad has acted as the producer & video director for Pepsi SMASH, having overseen various important areas of the project. The music has been produced by Overload’s keyboardist/composer Sheraz Siddiq & Pakistan’s foremost DJ, Faisal Baig. {Read More…}

{Read More…}

KARACHI: In collaboration with some of the most renowned artists of the Pakistan music industry, Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, is bringing a fresh music platform, the Cornetto Music Icons. Cornetto Music Icons began airing on 28th April 2013, with one episode every week. The show aims to pick the best of the wellspring of the new vocal talent from the Pakistani youth and mould them into future icons through a 10 episode TV show on the ARY Network and PTV starting end April 2013. {Read More…}

By Ahmad Uzair

This summer season is expected to be quite buzy and happening for all the music lovers out there. Although there are quite a few programs that are aired in the summer time, still there is a new entrant in to the arena who are actually no new when it comes to music. Pepsi who have been one of the biggest supporters of Pakistani music industry since its inception are once again back into the business with not just a single sponsored track but a whole new show that is going to start from 1^st May, this Wednesday.

Titled as Pepsi Smash, the show is said to focus more on the electronic side of music and to introduce the audience to a newer version of the music that they have been listening all along. {Read More…}

Cornetto Music Icons Brings You MEESHA

{Read More…}

Strings have joined the Alif Ailaan movement as its Ambassadors to help end Pakistan’s education emergency. To see the situation on-ground they met with children and talked to them about the sad situation their country is facing. Take a look at what they have to say…

Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well renowned bands such as Jal, Call & Noori in the past. Cornetto Music Icons is therefore a unique and unprecedented music project to take this association to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry. {Read More…}

By Ahmad Uzair

There is definitely something big cooking up in the music circles in Lahore.

According to our sources, this mega project is titled as Pepsi Smash, and as the name states, this will be sponsored by the beverage giants Pepsi.

[ NEWS UPDATE: Pepsi Smash Will Air Its First Episode on April 26th! ]

After the success of Coke Studio with Rohail Hayat, it was obvious that Pepsi would come up with something to counter it. One of our sources tells us that Pepsi had been planning a project like Coke Studio for three years, and originally Shahi Hasan was supposed to handle it.

Our sources now confirm that the project will be handled by Farhad Humayun of Overload fame, but we will still have to wait till we get to know about the whole team working behind Smash. {Read More…}