First Look: ARY films & Mindworks Media Presents WAAR 2 and DELTA ECHO FOXTROT

December 7, 2013
First Look of WAAR 2

First Look of WAAR 2ARY Films & MindWorks Media taking Pakistani Films to another Level where the collaborative endeavor intends to produce great Pakistani movies that will flourish Pakistan’s cinema industry taking it to international level.

ARY Films & Mindworks Media have joined hands to produce Pakistani movies which will compete on international markets with international films to take the local cinema industry to the next level. The collaboration will set off with WAAR 2 and DELTA ECHO FOXTROT for cinema audience setting standards never been set before in Pakistan that will further fuel the revival process of the industry.

Top-notch directors of Pakistan & Hollywood will work under this venture. The shooting for the first venture under this collaboration ‘DELTA ECHO FOXTROT’ will start in the end of December and the film shall be released in 2014.
The first film of this JV is DELTA ECHO FOXTROT which will be a Hi-Octane action packed roller coaster ride. DELTA ECHO FOXTROT is all about Courage, Sacrifice, Passion and Patriotism. The cast of the movie is being finalized and it will not only have top names of the industry but we will also introduce new faces, the auditions of which are being held. Further details of both the movies will be shared in the coming weeks.

Laage Re Nain – Ayesha Omar, Coke Studio Season 6 Episode 2

Ayesha Omar – Laage Re Nain [ Download Audio ]


Ayesha Omar


Laage Re Nainaan Tum Se – My eyes met yours – لاگے رے نینںا تم سے

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Song Info

Ayesha Omar connects with the basics this Season with ‘Laage Re Nain’. Based on the early evening raag Bhopali, the song’s composition has manifested in the form of an easy listening experience with a chilled out vibe and a catchy tune – making it a song that’s quick to bob your head to. A raag that she had learnt at the age of 9, Ayesha feels that this experience now transports her to her childhood, as this was one of the earliest raags she had learnt. Composed in the ancient sub-continental language of Poorbi, the verses speak of classic love, mirroring the restlessness that comes with being in love across distance. While the yearning does tug at the heart, the experience in this song is not one of sadness, it is a celebration of being in love and fully experiencing all the feelings associated with the state in true bliss. While the lyrics are reminiscent of folklore, the verses thematically express the perpetual state of search we find ourselves in while all along the way; the true voice of Love is within. While the overall composition stems from Eastern Classical origins, the feel of the song finds itself well placed with the mountain music of Nepal – a connect that begs to dive in further to discover the harmony with the Zen of Buddhist musical influences. The groovy sunshine feel of the song, performed by the band in Serbia, meets influences from Nepal such as the Flute coupled with the calming quality of bells. read more

Coke Studio 6: Launch and Expectations

Umair Jaswal, Atif Aslam, Ayesha Omar, Zoe Viccaji and Sikandar Mufti

Coke Studio Season 6 - Artists

Finally after many ifs and buts, and a considerable amount of delay from its usual time slot, Coke Studio Season 6 once again returns with a promise to hit back even harder.

Last year there were even rumours that Coke Studio might not be happening at all but it was only 2 weeks ago when it got confirmed as the ‘press conference-cum-launch event’ for the season 6 was announced through invites to media fraternity.

Coke Studio Season 6 [Complete Artist List]

Coke Studio Season 6 Artists

Coke Studio Season 6 Launch

Coca-Cola Pakistan proudly announces the return of Pakistan’s most anticipated music platform, Coke Studio, at an acclaimed press conference where as sixth season of exciting talent, diverse musical influences and dynamic performances will be aired October 2013.

This years’ Coke Studio voyage will witness a fusion of Eastern, Western and regionally inspired music for which the platform has come to be renowned. However, this season goes deeper in its journey, exploring the international heritage of popular local music genres, tracing these global influences that have left an indelible impact on Pakistan’s national and cultural musical identity. To that end, Coke Studio’s cross-genre Pakistani musical talent will be joined by international musicians trained in both contemporary, and traditional instrumentation.

Unilever Unveiled Dynamic Activities by Magnum and Lipton at 12th Lux Style Awards (Pictures)

Ayesha Omar wearing Nida Azwer - 12th Lux Style AwardsAfter their successful activation at the 6th PFDC Sunsilk Fashion Week, Unilever unveiled their latest on-ground activities by Magnum and Lipton at the 12th Lux Style Awards held on 4th July 2013 in Lahore.

Patrons who participated in the Magnum activity had a chance to win exciting prizes, including a Mercedes Benz SLK Sports Car and other luxurious gifts such as Louis Vuitton, Rayban, Hugo Boss and many more!