Levi’s Presents Pakistan’s Go Forth Generation (Pictures)

Levi’s Presents Pakistan’s Go Forth Generation. This Spring/Summer 2012 campaign features Adnan Malik (Director/Model), Aisha Linnea Akhtar (Filmmaker/Model), Asmaa Mumtaz (Make Up Artist/Stylist), Bilal Khan (Singer/Songwriter), Khalid Malik (RJ/Actor), Usman Riaz (Artist/Musician) and Zoe Viccaji (Singer/Stage Performer). Check out the gallery below for the individual photos.


Creative Director: Adnan Malik
Photography: Tapu Javeri
Make-up & Styling: Asmaa Mumtaz
Production Coordinator: Ali Raza
Design: Alia Chughtai for AMP
Art & Props: Muhammad Murtaza
Asst Production Coordinator: Mohammad Asim
Produced by Adnan Malik Productions (AMP) for Levi’s®

LUX Style Awards 2012: Music Nominations

Nominations for the 11th LUX Style Awards were announced in Karachi this week. The Awards office of Pakistan’s most credible and coveted Awards released nominations in 26 categories in the genres of Film, Music, Television and Fashion.

The LSA Film Jury voted for Bol across all three categories. Shoaib Mansoor’s Bol was the sole film that made the grade and qualified as a bonafide entrant for an Award that is given out for excellence in cinema.

Strings & Zoe Viccaji Perform at Levi’s Global Store Launch (Pictures)

On Tuesday the 28th of February 2012, Levi’s® officially launched its new Global store at Dolman City Mall, Karachi. The inauguration was organized by Adnan Malik Productions (AMP) and CityFM89.

The store opening started off with much fanfare and excitement, brand ambassadors, Strings and Zoe Viccaji were present at the outlet for a public shirt signing between 6:30 pm and 8:00 pm. This was attended by the general public and there was a deluge of fans as they crowded into the store to take pictures and get autographs from their favorite stars.

The launch continued with an exclusive invite only performance by Zoe Viccaji and Strings. Celebrities and members of Karachi society were out in full force on the red carpet. Attendees included Rohail Hyatt, Saqib Malik, Q from the band JoSH, Anoushey Ashraf, Ainy Jaffri, Saima Mohsin, Shehroz Sabzwari, Alishba Yousuf and Hira Tareen.

It’s a Wrap! ‘Coke Studio Season 5’ Shoot Completed

January 26, 2012

It’s a wrap! The shooting of Coke Studio Season 5 is complete within the scheduled time and the first teaser is ready to make a sneak peek soon.

The shooting of the latest season of Coke Studio was completed at Studio 146 in the Korangi Industrial Area, Karachi today. Its video director, Adnan Malik, is excited and at peace with what has been done with this season.

“Season 5 of Coke Studio is in the can! Beautiful sights and sounds this summer,” Adnan Malik said.

Levis The Originals Inspire – Zoe Viccaji & Bilal Khan (Photo Shoot)

Levis the Originals.
Bilal Khan and Zoe Viccaji.
Photography by Rizwan ul Haq
Creative Director: Adnan Malik

Bilal Khan is the new face for LEVI’S along with Strings and Zoe Viccaji. Globally, Levi’s has always been a proponent of tasteful music and is aesthetically a cool brand.

Zoe Viccaji did a song tribute to Strings that comes out on May 30th. Bilal Khan’s song comes out on June 10th.

Below are the pictures from Levi’s® The Originals Inspire campaign: