Bumbu Sauce – My Punjabi Love for you (Launch Event Photos)

April 18, 2013

Adnan Malik & Saqib MalikKarachi, April 18, 2013: Lux Style Award’s winner in the category of best music video director, Adnan Malik teamed up with the best emerging talent in the music category, Bumbu Sauce to produce the cracking adrenaline–pumped music video “My Punjabi Love for you”. The video premier attended by energetic crowd also marked the launch of AMP, A Boutique Media Production House”.

‘My Punjabi Love for you’ is an evocative and propulsive experimental music video/experimental film hybrid, which tells a story of a young rural wife who attempts to overcome the challenges faced by independent women in a male dominated society.

Inspired by the raw and grungy sound of the track, “My Punjabi Love For You” by Bumbu Sauce, the winners of Lux Style Award’s Best Emerging Artist 2012, the video propels you into the world of its female protagonist and her troubled relationship with men and society.

Adnan Malik Talks About His Profession, Upcoming Projects & Coke Studio [Interview]

July 5, 2012

By Hasan Faridi

Adnan Malik may not always be in the limelight, but he’s definitely one of the people who brings things into the light. He is the director of AMP, a Video Producer at Pakistan’s renowned music platform Coke Studio, a television host/model and an Asia Society Young Leader of the World.

I got the chance to interview him and ask him about his profession, his work at Coke Studio, and his current (and upcoming) projects.

Levi’s Presents Pakistan’s Go Forth Generation (Pictures)

Levi’s Presents Pakistan’s Go Forth Generation. This Spring/Summer 2012 campaign features Adnan Malik (Director/Model), Aisha Linnea Akhtar (Filmmaker/Model), Asmaa Mumtaz (Make Up Artist/Stylist), Bilal Khan (Singer/Songwriter), Khalid Malik (RJ/Actor), Usman Riaz (Artist/Musician) and Zoe Viccaji (Singer/Stage Performer). Check out the gallery below for the individual photos.

Credits:

Creative Director: Adnan Malik
Photography: Tapu Javeri
Make-up & Styling: Asmaa Mumtaz
Production Coordinator: Ali Raza
Design: Alia Chughtai for AMP
Art & Props: Muhammad Murtaza
Asst Production Coordinator: Mohammad Asim
Produced by Adnan Malik Productions (AMP) for Levi’s®

LUX Style Awards 2012: Music Nominations

Nominations for the 11th LUX Style Awards were announced in Karachi this week. The Awards office of Pakistan’s most credible and coveted Awards released nominations in 26 categories in the genres of Film, Music, Television and Fashion.

The LSA Film Jury voted for Bol across all three categories. Shoaib Mansoor’s Bol was the sole film that made the grade and qualified as a bonafide entrant for an Award that is given out for excellence in cinema.

Strings & Zoe Viccaji Perform at Levi’s Global Store Launch (Pictures)

On Tuesday the 28th of February 2012, Levi’s® officially launched its new Global store at Dolman City Mall, Karachi. The inauguration was organized by Adnan Malik Productions (AMP) and CityFM89.

The store opening started off with much fanfare and excitement, brand ambassadors, Strings and Zoe Viccaji were present at the outlet for a public shirt signing between 6:30 pm and 8:00 pm. This was attended by the general public and there was a deluge of fans as they crowded into the store to take pictures and get autographs from their favorite stars.

The launch continued with an exclusive invite only performance by Zoe Viccaji and Strings. Celebrities and members of Karachi society were out in full force on the red carpet. Attendees included Rohail Hyatt, Saqib Malik, Q from the band JoSH, Anoushey Ashraf, Ainy Jaffri, Saima Mohsin, Shehroz Sabzwari, Alishba Yousuf and Hira Tareen.

Levis The Originals Inspire – Zoe Viccaji & Bilal Khan (Photo Shoot)

Inspire.
Levis the Originals.
Bilal Khan and Zoe Viccaji.
Photography by Rizwan ul Haq
Creative Director: Adnan Malik

Bilal Khan is the new face for LEVI’S along with Strings and Zoe Viccaji. Globally, Levi’s has always been a proponent of tasteful music and is aesthetically a cool brand.

Zoe Viccaji did a song tribute to Strings that comes out on May 30th. Bilal Khan’s song comes out on June 10th.

Below are the pictures from Levi’s® The Originals Inspire campaign: