Wajih Akhtar – Maa (Official Music Video)
Dedicated to all mothers in the world
A special music video titled ‘Maa’, sung movingly by upcoming artist Wajih Akhtar and produced by Zeeshan Parwez, it portrayed the story of a boy whose mother died giving him birth and how he spent his childhood and adulthood trying to imagine how she looked and how he lost the love.
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Mother, child mortality: Media drive to create public awareness planned
The federal government on Saturday (June 26) announced to support media efforts to promote public awareness about measures that could save thousands of women who died each year due to pregnancy-related complications in Pakistan.
“The state media, including television and radio, will be made available at the service of health and media development organisations that are working to promote awareness about all preventable and unnecessary deaths,” State Minister for Information and Broadcasting Sumsam Bukhari said at the third national safe motherhood reporting excellence awards 2010 ceremony held at the Pakistan National Council of the Arts (PNCA).
Pakistan Initiative for Mothers and Newborns (PAIMAN) funded by the United States Agency for International Development (USAID) is working in 24 under-developed districts of Pakistan and for the past six years has managed to provide assistance to hundreds of thousands of mothers and children to save their lives and to change the ratio of one child in every 11 children dying before their fifth birthday. Inter-media Executive Director Adnan Rehmat said “Health is an everyday issue that affects every citizen and every home.
The media can catalyse efforts by the health sector stakeholders that can help improve indicators,” he said.
“If 60 of Pakistan’s FM stations can form the Radio Partnership for Peace to promote harmony at the community level across the country, the TV channels can likewise form a Television Partnership for Health to promote healthcare for mothers and children and save the tens of thousands of mothers and children who die unnecessary deaths every year,” he said.
“We will not only air public service health messages aimed to educate the masses but also convene a national conference of TV channels to forge consensus on increasing the quality and quantity of coverage of health issues in general and mothers and newborns in particular,” the minister announced.
Earlier, Fayyaz Ahmed Khan, the country representative of John Hopkins University in Pakistan, told the gathering that 20,000 women died each year in Pakistan due to pregnancy related complications. (via DAWN)
