Rafina by Sabiha Sumar (Official Trailer)

Rafina - Amna Ilyas

The story of a young woman trying to find her place in the fashion and beauty industry in Karachi. Rafina‘s work in the up-market salon and her life in a lower middle class colony come together to form a revealing microcosm of modern Pakistani society. Going beyond the clichéd settings of an Islamised Pakistan, the film enters the rarely seen world of Muslim high society.

Unilever Unveiled Dynamic Activities by Magnum and Lipton at 12th Lux Style Awards (Pictures)

Ayesha Omar wearing Nida Azwer - 12th Lux Style AwardsAfter their successful activation at the 6th PFDC Sunsilk Fashion Week, Unilever unveiled their latest on-ground activities by Magnum and Lipton at the 12th Lux Style Awards held on 4th July 2013 in Lahore.

Patrons who participated in the Magnum activity had a chance to win exciting prizes, including a Mercedes Benz SLK Sports Car and other luxurious gifts such as Louis Vuitton, Rayban, Hugo Boss and many more!

Meesha Shafi Walked the Ramp for Indian Designer JJ Valaya (Pictures)

Veteran launched the long anticipated debut lawn collection here in the Metropolitan, in collaboration with Pakistan’s top textile Industry, Five Star textile industries. Five Star teamed up with JJ Valaya to produce tantalizing prints which sets them apart from other designer lawns.

The name JJ Valaya represents unmatched class. He has been making waves in the fashion world with his innovative take on traditional design esthetic with an eye on the needs of a modern lifestyle.

Photo Shoot: Zoe Viccaji – ‘The Working Woman’

December 23, 2012

Photography: Zara Tareen at H&Z
Copy, Concept, Art Direction & Styling: H&Z Creative Agency
Layout & Design: Hira Tareen at H&Z
Make-up & Hair: Natasha Khalid & Hina Durrani at Natasha Salon

This December, The Working Woman label, a brand by SEFAM PVT LTD and Adnan Pardesy proudly introduced their collaborative label: ‘Adnan Pardesy for The Working Woman’ to reveal a debut collection of women’s wear for Winter 2012/2013 and also introduced their brand ambassador Zoe Viccaji. Check out the gallery below for the complete photo shoot.

Mahira Khan Models For Feeha Jamshed in November Issue of Sunday Times (Photos)

November 28, 2012

Styling: Amar Faiz
Photography: Nadir Firoz Khan & Maha Burney
Hair: Nida Khan at Tariq Amin
Make up: Aashi Siddiqi at Tariq Amin

In her first shoot since she chopped her hair, VJ turned actress Mahira Khan Askari models for Feeha Noor Jamshed‘s dynamic new Fall/Winter 2012 collection, titled Minnaal in the November issue of Sunday Times.

This RTW Fall/Winter 2012 collection consists of brightly colored cotton tailored in various styles. High slitted maxis, overlap wrap shirts, Maxi and mid maxi shirts with color blocking, pleated warp around side slitted dress shirts, janitor jumpsuits, Bow tie off shoulders, chun and dori shirts and lots more to look out for.

The FEEHA JAMSHED woman is electric and bold: she possesses edge and confidence and stands loud and proud this winter in juxtaposing color contrast, mixing and matching vibrant hues and printed outfits that are fresh and fashion forward.

The collection will be available at Labels Karachi, Latelier Lahore, PFDC Lahore, Latelier Islamabad, and Guzel in Peshawar.