This Valentines, Get Foodstruck with 7up!

February 8, 2014
7UP Love it up

7UP Love it up

Love sprouts in the most unforeseen places. The “dhak dhak” comes from where you least expect it and who doesn’t love to eat! It’s just contagious! You’ll know a food lover when you see one because they’ll always have a 7UP at hand. It’s just the greatest Combo in town and it will have you dreaming, wanting, craving and coming back for more.

7upThis Valentine’s Day, share a little love by participating in 7UP’s Love it UP Challenge. The contest is open to everyone and anyone who has a Facebook account. You may participate via the internet during the duration of the contest which ends on 11th Feb 2014. Go to 7up’s facebook page and follow the instructions. Only Top 100 on the leader board will be announced as winners of the Love it UP Challenge.


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Double Standards of the so-called Media Leader

January 9, 2014
Dhoom 3

Dhoom 3

An event that has been really irking me for the past few days has been the release of Dhoom 3 in Pakistan and the way it’s been publicized by the self-acclaimed media leader of Pakistan, GEO network, like if it’s the best thing happened to the country in recent past.

To start off with I would really like to make it clear that I have absolutely nothing against the release of Indian movies. I believe that our nation already faces some serious drought of entertainment and if something entertains them well and makes them happy no matter where it comes from, it should prevail here, obviously abiding by the necessary rules and regulation in this regard.

8 Terrific Things I Loved at the White Musk Smoky Rose Launch

December 10, 2013
White Musk Smoky Rose Launch (14)

White Musk Smoky Rose Launch

Many outsiders take Islamabad as a boring city, many think that the people are not lively and they don’t know much about any or everything related to party & events or concerts. But 5th of December marked a night filled with sensation, excitement and fragrance. The Body Shop in Centaurus Mall launched their new fragrance called ‘White Musk Smoky Rose’ and showcased it in front of a wide audience.

Saima Azhar held the shiny bottle of eau de toilette as spot light fixed on her then she opened the bottle and sprayed it around and suddenly a wonderful aroma spread in the surrounding. Also lights changed colors and Islamabad witnessed a shift in the style of product launch ceremonies. A new style and method has hit the capital and hopefully other cities will follow it.

Nescafe Basement Season 2 Episode 1 (Review)

Nescafe Basement Season 2

Nescafe Basement Season 2

Last week, the much awaited second season of Nescafe Basement finally came out and was released simultaneously on various TV channels and online as well. The timing of the basement is said to be very crucial as it coincides with another already running and highly anticipated music show.

Supervised under the brilliance of the maestro Zulfiqar Jabbar Khan a.k.a Xulfi, Nescafe Basement first came up last summer with some mixed reviews from the audiences. But it was mainly the concert tours later on that made this music show much more familiar in the masses.

Coke Studio 6: Launch and Expectations

Umair Jaswal, Atif Aslam, Ayesha Omar, Zoe Viccaji and Sikandar Mufti

Coke Studio Season 6 - Artists

Finally after many ifs and buts, and a considerable amount of delay from its usual time slot, Coke Studio Season 6 once again returns with a promise to hit back even harder.

Last year there were even rumours that Coke Studio might not be happening at all but it was only 2 weeks ago when it got confirmed as the ‘press conference-cum-launch event’ for the season 6 was announced through invites to media fraternity.

Coke Studio Season 6 [Complete Artist List]

Coke Studio Season 6 Artists

Coke Studio Season 6 Launch

Coca-Cola Pakistan proudly announces the return of Pakistan’s most anticipated music platform, Coke Studio, at an acclaimed press conference where as sixth season of exciting talent, diverse musical influences and dynamic performances will be aired October 2013.

This years’ Coke Studio voyage will witness a fusion of Eastern, Western and regionally inspired music for which the platform has come to be renowned. However, this season goes deeper in its journey, exploring the international heritage of popular local music genres, tracing these global influences that have left an indelible impact on Pakistan’s national and cultural musical identity. To that end, Coke Studio’s cross-genre Pakistani musical talent will be joined by international musicians trained in both contemporary, and traditional instrumentation.

Red Bull Music Academy Bass Camp Dubai Takes Music To The Next Level

Adil Omar performed at the Music Room on the 3rd day of Red Bull Music Academy Bass Camp Dubai.

Adil Omar performed at the Music Room on the 3rd day of Red Bull Music Academy Bass Camp Dubai.

Red Bull Music Academy Bass Camp Dubai united Academy lecturers like American hip hop producer Just Blaze, electronic musician Derrick May, world renowned UK producer Gareth Jones, Grammy-nominated dance music guru Kenny Dope, and DJ Gerd Janson, with 32 of the region’s most prominent instrumentalists, vocalists, DJs & producers, giving them the chance to immerse themselves in all things musical.

Pakistan Idol Rocked The Mughal City Of Gardens

September 30, 2013
Pakistan Idol Lahore Auditions

Pakistan Idol Lahore AuditionsLahori contestants took Pakistan Idol “Jo hai Dil ki Awaaz” by storm with their over whelming performances in auditions. Huge crowd, amazing contestants and lot of energy, this was what Lahore brought in the amazing three day auditions of Pakistan Idol “Jo Hai Dil ki Awaz”.

Zinda Dilan e Lahore proved how passionate they are about singing and what really Pakistan Idol means to them. Starting from the mall activation in Mall of Lahore till the 3rd day of auditions huge turnover was seen in Lahore. Amazing people ,melodious voices and energetic contestants were found in this journey of team idol in Lahore.

Pakistan Idol hits Faisalabad

September 26, 2013
Pakistan Idol Faisalabad

PAKISTAN IDOL
FOR THE LOVE OF MUSIC!

Pakistan Idol Faisalabad

As predicted earlier the Pakistan Idol has produced marvelous and almost hair raising response from across Pakistan and this time it was “The Manchester of Pakistan” Faisalabad. The Industrial hub of Pakistan had over 2000 contestants ready to get their voice and confidence tested by the Kingpins of the music industry.

Red Bull Music Academy By Florian Obkircher

September 25, 2013
RBMA Pakistan

GET UR GEEK ON!

The Red Bull Music Academy is a playground for passionate musicians and a melting pot for new ideas. For 15 years, it’s been the place that brings together what belongs together: a thirst for knowledge and experience, creativity and, of course, people whose hearts beat for music.

I. Introduction

London, March 2010

Red Bull Music Academy Pakistan

“UNFORTUNATELY, THERE IS NO RECIPE. THERE ARE NO RULES. STICK TO WHAT YOU’RE DOING. THOSE WHO SAY THERE IS A RECIPE HAVE ALREADY LOST.”
– PEDRO ‘BUSY P’ WINTER

It’s question time at the Red Bull Music Academy and out on the floor Myele Manzanza takes the microphone. He looks relaxed, considering he’s face-to-face for the first time with one of his musical heroes, the French producer Busy P. Sitting on the interview sofa, Busy P — whose real name is Pedro Winter — has just finished talking about his record label Ed Banger, home to the stadium-friendly electro act Justice, and his ten manic years as Daft Punk’s manager.

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