Noori & Club Caramel at Samsung Galaxy SIII Launch Event (Pictures)

Samsung Introduced the GALAXY SIII, the Smartphone Designed for Humans & Inspired by Nature

[Lahore: 10 June 2012] Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, proudly launched the much anticipated GALAXY S III in Pakistan. Effortlessly smart and intuitively simple, the GALAXY S III is a smartphone that recognizes your voice, understands your intention, and lets you share a moment instantly and easily.

To celebrate the launch of the phone in Pakistan, Samsung Pakistan staged an exclusive event at the Royal Palm Golf & Country Club. The Lahore event was a part of the Samsung Galaxy SIII World Tour through which the phone was launched simultaneously within various countries globally. Hosted by celebrated musicians Ali Noor and Ali Hamza of Noori, the event commenced with video presentations introducing the S III. The audience were introduced to the innovative smartphone by Managing Director of Samsung, John Park while the Head of Samsung Mobile Division, Faridullah Jan further explained and showcased through video the Samsung Galaxy SIII’s exceptional features. Their individual addresses were followed by a mime performance by Wahab Shah and the troupe, an acoustic performance by Ali Noor & Ali Hamza of Noori who also shared their experience using the Samsung Galaxy S III and a live performance by the band Club Caramel comprising of Kiran Chaudhry and Adnan Sarwar featuring Rakae Jamil on sitar, Farhan Ali on bass, Farhan Albert on keyboard, Fahad Khan on drums and Babar Ali Khanna on percussions with a unique fusion performance. The brand activation team for the Samsung Galaxy S III launch event was Bottomline with Public Relations by Lotus.

At the launch of the Galaxy SIII in Pakistan, the Head of Samsung Mobile Division Mr. Faridullah Jan said, “We have harnessed numerous resources to enable natural human interactions with the phone including voice recognition, voice commands, face recognition, and many other intelligent features. Like no other phone, Galaxy SIII responds to human interaction to make communicating, sharing and tasking easier and more intuitive than ever.”

The GALAXY S III enhances the interaction experience between the device and user. Smart enough to detect your face, voice and motions, the GALAXY S III adapts to the individual user to provide a more convenient and natural experience. The GALAXY S III features ‘S Voice,’ the advanced natural language user interface, to listen and respond to your words. The GALAXY S III also understands your motions to offer maximized usability.

Indeed the Samsung GALAXY S III is more than a personal device that can be enjoyed by one user – it wants you to share and experience smartphone benefits with family and friends, regardless of where you are. With the new ‘S Beam,’ for instance, the GALAXY S III expands upon Android™ Beam™, allowing a 1GB movie file to be shared within three minutes and a 10MB music file within two seconds by simply touching another GALAXY S III phone, even without a Wi-Fi or cellular signal. With ‘AllShare Cast’, users can wirelessly connect their GALAXY S III to their television to immediately transfer smartphone content onto a larger display.

With a 4.8” HD Super AMOLED display, the GALAXY S III offers a large and vivid viewing experience. Samsung Mobile’s heritage Super AMOLED display even enhances to HD and 16:9 wider viewing angles. To ensure faster content sharing and connectivity, the GALAXY S III offers Wi-Fi Channel Bonding which doubles the Wi-Fi bandwidth.

With a human-centric design and uncompromising performance, the GALAXY S III not only presents features with enhanced usability, but also provides an ergonomic and comfortable experience complete with the GALAXY S III’s comfortable grip, gentle curves, and organic form. Inspired by nature, its design concept is the flow and movement of nature. The elements of wind, water and light are all evoked in the physical construct of the GALAXY S III. In its essence, the minimal organic design identity is reflected in the smooth and non-linear lines of the device. The Samsung Galaxy SIII is currently available in Pebble Blue and Marble White.

Available for PKR 62,000, the Galaxy S III is now available to all users across Pakistan.

Check out the event photos below, which are taken by Faisal Farooqui @ Dragonfly.