Atif Aslam – Juro Gey To Jano Gey – Jazba TVC

April 24, 2012

Artist: Atif Aslam

Song: Juro Gey to Jano Gey

Music. Emotions. Struggle. Jazba. Life. A story told in 60 seconds.

This TVC originated from a two minute long music video based on a very emotive story. This 60 second narrative smoothly flowed and captured the liberating spirit behind Atif Aslam’s work & his struggle as an artist. Asad ul Haq, the director of the video, said: “We got Atif back to the studio to redo the words that he had sung a week before and asked him to express the emotions hidden behind each lyric. The edit & audio has never synched in this nicely before…”


Production Company: Ambience Films
Directed by: Asad ul Haq
Executive Producer: Asma Humayun
DOP: Nic Knowland
Agency: IAL Saatchi & Saatchi
Vocals: Atif Aslam
Sound: Sarmad Ghafoor