Exclusive Interview with Aamir Rauf, Two Five Right Artist Management

Hasan Faridi, interviews the CEO of Two Five Right Artist Management, an artist management firm, that’s one of it’s kind in Pakistan.

2-5-right-logo1) Hi Aamir, as the owner of Two Five Right, what is its mission?

Two Five Right Artist Management’s mission is to help musicians and bands further their careers. We hope to bring a new level of professionalism into the music business in Pakistan as well as fill in the gaps, which are missing on the artist’s side in terms of representation and management.

2) Do you believe it can be achieved?

I do firmly believe it can be achieved and there is no better time than now. Artists are empowered because of tools such as the Internet, home recording facilities and a multitude of TV channels and radio stations.

3) What is the highest qualification you have attained?

I have a degree in Music Business from Berklee College of Music.

4) When did you decide to create Two Five Right?

I started Two Five Right in 2006 when I was in college in order to put everything I was learning in my classes to good use. I started seeking out bands at college who needed managers and eventually began representing bands outside of school as well, by the time 2008 came around I was managing five bands and doing marketing projects for several others.

5) Is Two Five Right Internet-based only?

Not at all. Two Five Right Artist Management is a full service management firm and we operate very much on the ground as well as the Internet.

6) What can you do for musicians who use it?

As an artist management firm it is our job to make sure that all of our clients are well represented in the music business and the public domain. We take care of everything a professional band would need, from marketing and new media to legal and business decisions.

7) Is it a non-profit organization?

No.

Aamir Rauf8 ) Are you the sole owner and manager, or is there a team involved?

There is actually a fairly large team involved from graphic designers and web developers to lawyers and accountants.

9) What artists have you previously promoted through Two Five Right?

Currently our flagship acts are Aunty Disco Project, Faraz Haider and Dubai based Holly Major and KamalMusallam. In the past there have been several other indie artists whom we have worked with on different projects.

10) How did they contact Two Five Right?

We usually receive contacts for new artists from solicited sources, but more recently we have been receiving a lot of emails and phone calls. Far and away the best way to get in touch with us is by sending us an email with details of your band or project.

11) Can any artist or band use Two Five Right to become promoted?

As far as being represented by us for management, there are certain things we look for in an act and if they fulfill those specifications we would probably take them on. Our marketing services are available to anyone since we do those on a project or monthly basis.

12) Does the team allow international musicians aswell?

We do currently have several acts whom we work with overseas, some for full management and some are on services based agreements. We also work with a number of record labels on service based agreements across the globe.

13) What outcome would you expect from the musicians promoted at Two Five Right?

We would like all of our clients to have long and prosperous careers and to aid in building up the Pakistani music industry.

14) You have a growing number of fans seen on Facebook and Twitter, would you like to say anything to them?

Thank you for following us and becoming fans of Two Five Right, Always remember that you are the ones with the power to make your favorite bands heard.

15) Last of all, where do you see Two Five Right in 1 years time?

In a year we see the firm at a point whereby we represent most of the great bands in the market, and of course MORE SHOWS!